Last September, we put out a call to NYC’s young creative minds to help us make our next anti-piracy campaign. And students from all over the city responded. We put our entries in front of an esteemed judging panel, and when the dust settled, we had a winner: Samantha Oliveras of Herbert H. Lehman High School in the Bronx.

Her spot, which she wrote, directed, shot and edited herself, tells the story of a digital pirate who gets caught downloading in a classroom. We took that idea and, with Samantha’s continued input, made the campaign you see here.